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LEGO's success proves that marketing and branding is more than just producing advertisements
:format(jpeg)/arc-anglerfish-tgam-prod-tgam.s3.amazonaws.com/public/XXDDLDKDHFEBLEHQMDLIZMMRMA "Lego's blueprint for success, one brick at a time - The Globe and Mail")
Lego's blueprint for success, one brick at a time - The Globe and Mail
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LEGO's success story — 3 defining moments | by BRAND MINDS | Medium
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
