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PDF] Determinants of corporate image formation: a consumer-level model incorporating corporate identity mix elements and unplanned communication factors | Semantic Scholar
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PDF] of Marketing 31 , 5 / 6 340 Corporate identity : the concept , its measurement and management | Semantic Scholar
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Corporate Identity Mix
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Identiteit met de 'Corporate Identity Mix' van Birkigt & Stadler - BOOM strategie en communicatie
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PDF] A Theoretical Framework for Strategic Dimensions of Interaction Strategy and Corporate Identity | Semantic Scholar
The impact of the corporate identity mix on corporate reputation | SpringerLink
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